More rich, less Mormon: One-word attitudes toward Mitt Romney shift in Pew study

Republican presidential candidate, former Massachusetts Gov. Mitt Romney speaks during a campaign stop on the campus of Lawrence University, in Appleton, Wis., Friday, March 30, 2012. (AP Photo/The Post-Crescent, Wm. Glasheen)

Americans’ attitudes toward Mitt Romney are firming up, and a new free-association poll by the Pew Research Center suggests they are now less focused on his religion and more aware of his wealth.

When 1,009 adults were asked to give a one-word response about Mitt Romney in December, the top response was “Mormon,” with “rich” 18 spots down the list. Last week the same poll was repeated, and this time the top slot went to “no/no way” with “rich” right behind. Another word that shifted significantly was “flip-flopper,” which fell from third to seventh.

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